NL
Author

Niek van Leeuwen

GTM Engineer at Paioneers

Builds signal-based targeting systems and research-led commercial infrastructure for B2B companies. Background in enterprise sales at Salesforce, LinkedIn, HPE, Mercedes-Benz, and Juniper Networks. Now focused on GTM engineering — the systems layer that connects data, workflow, and execution into repeatable revenue.

LinkedIn All Articles Research
Areas of Expertise

GTM Engineering

Designing end-to-end commercial systems that connect data, tooling, and execution into a single revenue engine.

Signal-Based Targeting

Building detection models around existential data points — the operational signals that predict buying urgency.

Market Intelligence

Research-led analysis of Dutch B2B verticals: manufacturing, IT/AI consultancy, and the Benelux commercial landscape.

Revenue Systems

CRM architecture, outreach automation, pipeline design, and the operational infrastructure underneath sales teams.

Published Work
Flagship Research
Existential data points in Dutch high-tech manufacturing
Research · 2026 · 14 pages
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Flagship Research
The Dutch IT, data, and AI consultancy squeeze
Research · 2026 · 16 pages
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Article
The 7 existential data points shaping Dutch high-tech manufacturing
Manufacturing · 12 min read
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Article
What GTM engineering actually means in practice
Category · 7 min read
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Article
Why signal-based targeting beats generic outbound
Signal · 7 min read
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Article
The Dutch consultancy squeeze and the 7 metrics that matter now
Consultancy · 10 min read
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Enterprise Experience